Watch:
“Innovation that matters” is IBM’s newest strategic initiative that extends the On Demand Business strategy. For the promotion of this initiative IBM has set up a new Web site showing how “innovation can make you special.”
IBM provides a list of six potential doorways to innovation within a company:
* Consider your business model
* Examine your processes
* Challenge your management culture
* Make your products special
* Make your services special
* Respond to changing conditions
The website gives visitors a sense of the possibilities of innovation — the abundance of technologies, skills, approaches and capabilities that are available to every decision-maker, in every part of the world. Innovation enablers are more powerful, affordable and accessible than ever before:
* Smart objects
* The connectedness of every thing
* Supercomputing for everyone
* Information put to work
* Collaboration and co-creation
* The marketplace for expertise
* The virtual corporation
* Hundreds more
The website also provides inspiration through some role models — IBM clients who are innovating in some way, in some part of their business or organization, to create value and differentiation. The cases are divided into four sections:
* Innovate your business model
* Collaborate with others
* Innovate in services
* Innovate to make a difference
Sources
- IBM Innovation site
- It’s a great time to be an innovator – A guide (HTML version or PDF document)