Urenio Watch Watch: Collaborative Innovation

Swarm Creativity

This book of Peter A. Gloor introduces to the concept of Collaborative Innovation Networks (COINs), which are powerful engines of contemporary innovation. Using real-life examples the book shows how to use COINs to develop successful products in R & D, grow better customer relationships, establish better project management, and build higher-performing teams.

According to Gloor, a COIN is a “cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving an innovation by sharing ideas, information, and work.” Swarm creativity is the power behind COINs. “Swarm creativity is like a beehive or ant colony; it may look chaotic from the outside, but everyone has a job, knows what to do, and does it.” (Interview to Barbara Brynko, Information Today)

Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks