OVO, a company that builds Innovation Applications, has been working to define an “end to end” process that supports innovation, and to define the tools and software necessary to support that process. To that end, it has put together the diagram on the left to start a discussion about innovation processes and tools.
Jeffrey Phillips – VP, Marketing and Sales – explains the diagram and the proposed framework in the “Innovate on Purpose” blog:
“At the top, in green, are activities in the innovation process, starting with identifying trends and customer requirements. In the arrow are the steps we advocate for an innovation process: generate ideas, capture ideas, evaluate ideas, develop as products or services and launch the new products or service.
In blue are the data and system requirements to support each phase of the innovation. These are divided into two sections: software or data that support a specific step in the process (eg brainstorming software supporting the “Generate” step) and software or data that supports the entire process, which is represented at the bottom of the graphic. These applications or data requirements span the length of the process and include requirements like capturing metrics across the process and reporting across the process.
By creating this framework, we are trying to forecast what we think will happen to innovation, and use analogies from the ERP world and CRM world. Increasingly, firms value consistent, collaborative information that enables a business process. This means that the existing software applications that support “innovation” will have to consolidate and support the entire process in one component framework or integrated solution, just like the way ERP consolidated from financial software, purchasing software and inventory software. Innovation is an important and necessary business process, and probably the least well supported from the standpoint of process and software today.
This framework is one we’ve put forward as a representation of the processes and tools necessary for repeatable, successful innovation. If you care to, please comment or provide your feedback. I think if we practitioners, consultants and interested bystanders can create a consistent vision for the future of innovation and the tools and processes necessary for success, we can help our clients and business partners become more successful.”