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Kathy Sierra author of “creating passionate users” blog points out the differences between startups vs big established companies. She argues that successful companies are working hard to incorporate the best of both cultures.
There’s no REAL reason why a big, established company cannot keep the start-up spirit alive, while still running a business and yes, maximizing shareholder value.
summarises Kathy Sierra
Source
Creating passionate users – Dignity is Deadly, Part Two