The winners of the 2007 International Design Excellence Awards (IDEA), sponsored by BusinessWeek, are presented by the Industrial Designers Society of America. The awards are dedicated to fostering business and public understanding of the importance of design excellence to the quality of life and the economy.
According to the BusinessWeek Magazine, the evolution of design from a narrow focus on aesthetics into a richer discipline that embraces branding, services, sustainability, medicine–even the comfort and safety of pilots and passengers–is on clear display in the 2007 International Design Excellence Awards. What had once been the preserve of engineers, business consultants, ecologists, and brand managers now falls within the growing purview of designers. Reflecting this expansion of the role and definition of design, the 2007 contest has been renamed from “Industrial Design” to “International Design.”
Winners from 20 countries took gold, silver, and bronze prizes for service innovation in banking, mapping the interface between pilots and cockpit instruments, creating broad corporate and brand strategies, bolstering sustainability via electric cars, and remaking hammers and wrenches in new, better forms.
The 81 winners of the 2007 International Design Excellence Award (IDEA) are listed in the following categories:
- Business & Industrial Products
- Computer Equipment
- Consumer Products
- Design Concepts
- Design Strategy
- Interaction Design
- Medical & Scientific Equipment
- Packaging & Graphics
- Student Designs