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The importance of Place in the age of Creative Economy

Who' s Your City book coverRichard Florida, in his latest book entitled “Who’s Your City?’ handled the subject of how the Creative Economy is making the place where someone lives the most important decision of his life. According to Richard Florida place is now more important than ever. He disagrees with the common argument of the age of globalization according to that where you live don’ t matter: you can telecommute with everyone; you can innovate from everywhere.

Richard Florida argues that globalization is not flattening the world; on the contrary, the world is spiky. Place is becoming more relevant to the global economy and our individual lives. The choice of where to live, therefore, is not an arbitrary one. It is arguably the most important decision we make, as important as choosing a spouse or a career. In fact, place exerts powerful influence over the jobs and careers we have access to, the people meet and our “mating markets’ and our ability to lead happy and fulfilled lives.

Who’ s Your City provides rankings of cities by life-stage, rating the best places for singles, young families and empty-nesters. And it grounds its new ideas and data to provide an essential guide for the more than 40 million Americans of who move each year on how to choose where to live, and what those choices mean for their lives, happiness and communities.


Richard Florida “Who’ s Your City” website