Watch:
In the mi adidas Innovation Center in Paris offers a virtual environment for customised product design. Customers can see the latest adidas shoes, select the features they wish, create their individual profile, assembe the digital shoes interactively, inspect what they have designed on a virtual mirror, and if they like what they see, order a pair. The customised product is dispatched three weeks later.
View the video: http://www.youtube.com/watch?v=gQBFaVfBi9w