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Video: Innovation Center, virtual product development

In the mi adidas Innovation Center in Paris offers a virtual environment for customised product design. Customers can see the latest adidas shoes, select the features they wish,  create their  individual profile, assembe the digital shoes interactively, inspect what they have designed  on a virtual mirror,  and if they  like what they  see, order a pair. The customised product is dispatched  three weeks  later.

View the video: http://www.youtube.com/watch?v=gQBFaVfBi9w