
The course combines the latest thinking from academic research as part of the Passport to Trade 2.0 project and commercial insights contributed by 16 digitally savvy professionals who share their experiences and advice in these videos.
This course is widely accessible for everyone, free-of-charge and discusses the following topics:
- Personal branding online
- Search Engine Optimisation (SEO)
- Use of social media for international business development
- YouTube
- Google+
- Copywriting online
- Online legal considerations
- Reporting and monitoring online
- Blogging
The link to the pilot MOOC can be found here: http://goo.gl/cMji0W