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Video: Building the creative economy

mckinsey_com_insights_urbanization_building_the_creative_economyIn this video interview, academic and author Richard Florida explains how energy and creative, knowledge-based companies’”particularly in the high-tech field’”are increasingly consolidating in urban areas, generating a new economic growth model.

This interview was conducted by Rik Kirkland, senior managing editor of McKinsey Publishing.

An edited transcript of Richard Florida’ s remarks is available on McKinsey Insights website.

Visit Building the creative economy: An interview with Richard Florida