The United Kingdom is undertaking an ambitious effort to simplify public access to government services and information. In this video interview, Mike Bracken, the executive director of the United Kingdom’ s Government Digital Service, explains the approach and its advantages.
When it comes to the digital world, governments have traditionally placed political, policy, and system needs ahead of the people who require services. Mike Bracken is attempting to reverse that paradigm by empowering citizens’”and, in the process, improve the delivery of services and save money. In this video interview, Bracken discusses the philosophy behind the digital transformation of public services in the United Kingdom, some early successes, and next steps.
An edited transcript of Mike Bracken’ s remarks is available on McKinsey Insights website.