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Gartner’s Hype Cycles for 2015

Megatrends Driving Significant Profile Shifts - Source: Gartner (August 2015) Gartner’s Hype Cycles aims to help enterprises identify which emerging computing technologies, services and disciplines to invest in. The company published a report that looks across all 2015 Hype Cycles to spot the trends driving computing innovation today.


According to the report:

The Internet of Things (IoT), smart machines and mobility form a set of interrelated disciplines that will soon be of huge importance to business. They will drive efficiencies, unveil growth opportunities, and create new experiences for customers and constituents. They are among the pillars of digital business ‘” creating new business designs by blurring the physical and digital worlds. Mobility, IoT and digital business are creating a massive interest in analytics technologies and disciplines. Meanwhile, enterprises recognize the true capabilities of cloud computing, especially in the areas of software as a service and cloud office (such as Office 365 and Google Apps for Work). And while marketing is being reinvented via the digital experience, it is still early days. That is also true for the emerging digital workplace, which applies the concepts of leading consumer experiences to the world of employees.

Gartner identifies the following five megatrends:

  1. Digital Business Moves Toward the Peak of Inflated Expectations
  2. IoT, Mobility and Smart Machines Rapidly Approach the Peak
  3. Digital Marketing and Digital Workplace Quickly Move Up
  4. Analytics Are at the Peak
  5. Big Data and Cloud Make Big Moves Toward the Trough of Disillusionment


Hype Cycle for Emerging Technologies, 2015

The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that business strategists, chief innovation officers, R&D leaders, entrepreneurs, global market developers and emerging-technology teams should consider in developing emerging-technology portfolios.

Hype Cycle for Emerging Technologies, 2015 - Source: Gartner (August 2015)

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