Urenio Watch Watch: Innovation

The 4 Types of Innovation and the Problems They Solve

Greg Satell in his  upcoming book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, introduces  an Innovation Matrix to help leaders identify the right type of strategy to solve a problem, by asking two questions:  How well can  we define the problem?  and  How well can we define the skill domain(s) needed to solve it?

Greg identifies four types of innovation:  sustaining innovation,  breakthrough innovation,  disruptive innovation and  basic research.

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